Polar Skate Co.

The Polar Skate Co. was founded in 2011 by the Swedish skateboard legend Pontus Alv. The skateboarder, artist and starter of a global “DIY movement” is enjoying a sort of metaphorical second adolescence with his successful skateboard brand. The Polar Skate Co. is a company for skaters, by skaters, free from investors in suits that have never even laid a foot on a skateboard of their own and still want to tell people how to run a skateboard company.